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Channel: Purpose Archives - Simon Mainwaring
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Purpose At Work: How Thrive Farmers’ Business Model Scales Profit and Impact

Reading Time: 4 minutesBrands that put purpose first simultaneously scale impact, consumer trust, and business growth. To build and maintain consumer trust, business leaders must act on purpose. In...

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Don’t Miss How to Activate Your Brand Purpose at the PXP Conference 2018

Reading Time: 2 minutesPurposeful business practices are now a core component of running a competitive company. While many forward-thinking business leaders are keen to the need to use business to...

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How SAP’s Purposeful Customer Network Solves Business & World Challenges

Reading Time: 5 minutesSAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely...

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Purpose At Work: How Timbuk2 Leverages Its Purpose to Drive Business and...

Reading Time: 4 minutes Companies built on purpose establish their brand story and strategy direction from the start. By following a core vision, purpose-built businesses have an easier time...

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SAP Forward Thinkers (Part 1): Insights on How Purpose Drives Grow Through...

Reading Time: 1 Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and...

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SAP Forward Thinkers (Part 2): How Leadership Drives Change Through Purpose

Reading Time: 1 Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and...

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SAP Forward Thinkers (Part 3): Unlocking the Power of an Authentic Purpose

Reading Time: 1 Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and...

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SAP Forward Thinkers (Part 4): The Worst Enemy Against Growth Is You

Reading Time: 1 Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and...

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Purpose At Work: How eBay Empowers Communities To Drive Growth and Impact

Brands that focus on creating value for their communities reap the benefits many times over. Rather than thinking about how to make the most money in the fastest way, they ask themselves, “How can my...

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Purpose At Work: How Cotopaxi’s Purpose Moves People, Products And Mountains

Davis Smith, the serial entrepreneur who cofounded the outdoor gear and apparel brand Cotopaxi with Wharton Business School buddy Stephan Jacob, and outdoor industry veteran CJ Whittaker seven years...

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